Marketing Strategy

How to Add a Countdown Timer to MailerLite Emails

Tickvio
·
April 23, 2026
·
5 min read

MailerLite is one of the fastest-growing email platforms, with over 1 million users drawn to its clean interface, generous free plan, and creator-friendly features. MailerLite does offer a built-in countdown timer block — but only on paid plans, and with limited design and functionality. Tickvio gives you professional countdown timers on both free and paid MailerLite plans, with more timer types and better expiry handling.

This guide shows you how to add a Tickvio timer to any MailerLite email.

MailerLite’s native timer vs Tickvio

MailerLite’s built-in countdown timer is only available on paid plans. It supports fixed-date timers with basic colour customisation. It does not support evergreen timers (per-subscriber deadlines), recurring timers, custom expiry states, or timer analytics.

Tickvio’s free plan includes all three timer types (fixed, evergreen, recurring), 28+ design styles, full expiry state control, and view analytics — even on the free tier. For MailerLite free plan users, Tickvio is the only way to add countdown timers to your emails.

Step 1: Create your timer in Tickvio

Log in to Tickvio, create a timer, customise the design, configure the expiry state, and copy the HTML embed code.

Step 2: Open MailerLite’s email editor

In MailerLite, create a new campaign or edit an existing one. Open it in the drag-and-drop editor.

Step 3: Add a Custom HTML block

Drag the Custom HTML block into your email where you want the timer. Click it to open the code editor.

Step 4: Paste the timer code

Paste the Tickvio embed code into the HTML editor. Save and close. The timer preview will appear in your email layout.

Step 5: Preview and test

Preview across devices and send a test email. Check our inbox support guide for rendering details across email clients.

Using timers in MailerLite automations

Welcome sequence: Add an evergreen timer to your welcome email with a first-purchase discount. Each subscriber gets a personal deadline from when they join.

Course/ebook launch: Use a fixed-date timer in your launch email sequence counting down to enrollment closing or early-bird pricing expiry.

Seasonal campaigns: Fixed-date timers for holiday sales, back-to-school offers, or any time-bound promotion.

MailerLite-specific tips

Free plan users: MailerLite’s free plan (up to 1,000 subscribers) does not include the native countdown timer block. Tickvio via Custom HTML is the solution — and Tickvio’s free plan (20,000 views/month) more than covers a 1,000-subscriber list.

Landing pages: MailerLite has a landing page builder. Use the same Tickvio timer on both your email and landing page for consistent urgency.

Subscriber segmentation: Target your timer campaigns at engaged subscribers using MailerLite’s segmentation. See our deliverability guide for best practices.

Get started

Create your free Tickvio timer — works on MailerLite free and paid plans alike. 20,000 views/month, all timer types, no branding, no credit card.

For more, see our complete guide to email countdown timers and ESP integrations page.

Free forever · No card needed
Start sending urgency
today.

Set up your first live countdown timer in under 5 minutes. Works in email and on any website. Free plan includes 20,000 views per month.

Create a Free Account View pricing