Tickvio

Free tool · Deliverability

Email Subject Line Tester

Paste a subject line to get an instant deliverability score for length, spam-trigger words, ALL-CAPS, punctuation and emoji — plus the urgency cues that lift opens — and see exactly how it will look in a real desktop and mobile inbox.

Your subject line

33 chars
optional

Scored entirely in your browser against a heuristic checklist — length, spam-trigger words, ALL-CAPS, punctuation, emoji and urgency. Nothing is sent anywhere. Use it to shortlist, then A/B test the winners.

Deliverability score

100/100
Subject line score
Inbox-ready
33
Characters
6
Words
0
Spam flags
2
Urgency cues

Breakdown

Length

33 characters — right in the 30–50 sweet spot.

No spam-trigger words

Clean on the common spam-word list — a solid start for landing in the inbox.

Urgency detected

Found “last chance”, “ends tonight”. One or two genuine deadline cues is the sweet spot — it lifts opens without looking like hype.

Inbox preview

Desktop

Tickvio9:41 AM
Last chance: 20% off ends tonight
Prices go back up at midnight — grab yours before the timer hits zero.

Mobile

Tickvio9:41 AM
Last chance: 20% off ends tonight
Prices go back up at midnight — grab yours before the timer hits zero.

Both rows truncate exactly like a real client — the narrower a screen, the sooner your subject and preheader get cut off. Front-load the words that matter.

Two ways to keep urgency out of the spam folder

1. Show the deadline, don't shout it.The safest way to create urgency is a real, visual countdown in the email body — not risky words like “ACT NOW” or “FREE” in the subject. A live Tickvio countdown timer does the persuading, so your subject line can stay clean and score higher.

2. Only send to addresses that exist. Even a perfect subject line lands in spam if your list is full of dead or risky addresses. Verify and clean your list with Qualisend before the next send to protect your sender reputation.

Questions

What makes a subject line score well?

The tester rewards a length in the 30–50 character sweet spot (so it doesn't truncate on mobile), no common spam-trigger words, restrained punctuation and emoji, and one or two genuine urgency cues rather than a wall of hype. Everything runs as a heuristic in your browser — treat the score as a directional guide, then A/B test the winners with your real audience.

Why does the tester like urgency but warn about spam words at the same time?

Urgency is one of the most reliable ways to lift opens and clicks — but the moment you spell it out with phrases like 'ACT NOW' or 'FREE $$$', filters get suspicious. The safest way to create urgency is to show a real deadline instead of shouting about it: a live countdown timer in the email body does the persuading without loading the subject line with risky words.

Is this tool free, and does anything get sent to a server?

It's completely free with no signup, and nothing leaves your browser — the subject line, preheader and score are all computed on-device. If you want to actually build the urgency you're scoring for, Tickvio's countdown timers also have a free plan.

Now make the urgency actually tick.

Tickvio adds a live countdown timer to any email or web page — it renders in real time for every viewer, in every inbox. No code, works with 50+ ESPs. Free plan included.