SendGrid (Twilio SendGrid) is a developer-friendly email platform used for both marketing campaigns and transactional emails. Whether you’re sending promotional blasts through the Marketing Campaigns tool or embedding timers in transactional templates via the API, Tickvio timers work seamlessly in both contexts.
This guide covers both approaches: the visual Design Editor and code-level implementation.
A free Tickvio account and a SendGrid account.
Log in to Tickvio and create a timer. For SendGrid campaigns:
Fixed date — shared deadline for promotional campaigns.
Evergreen — personal deadlines for automated sequences.
Dynamic — end date passed via URL parameter. Perfect for transactional emails where each recipient has a unique deadline (shipping cutoff, trial expiry, payment due date).
Customise the design, set your expiry state, and copy the embed code.
For SendGrid’s Marketing Campaigns with the visual editor:
Step 2: Create or edit an email in the Design Editor.
Step 3: Drag an HTML module (or "Code" module) into your template.
Step 4: Paste the Tickvio embed code. Save and preview.
For developers building templates in the code editor or via the SendGrid API:
Step 2: Open your email template in the code editor or your local development environment.
Step 3: Paste the Tickvio embed code (an <img> tag with a link wrapper) directly into your HTML where you want the timer.
For dynamic timers via Handlebars: SendGrid supports Handlebars templating for dynamic data. Replace the date parameter in the Tickvio dynamic timer URL with a Handlebars variable: {{trial_end_date}} to render personalised countdowns per recipient.
Use SendGrid’s preview or send a test email. For dynamic timers, verify with test data containing different dates. Check our inbox support guide for email client rendering.
SendGrid’s transactional email strength opens unique timer opportunities:
Shipping deadline: "Order within the next 4 hours for same-day dispatch" with an evergreen timer in order confirmation or browse abandonment emails.
Trial expiration: Dynamic timer using the user’s trial end date. "Your free trial expires in:" in automated reminder emails.
Payment due: Dynamic timer counting down to invoice due date. Reduces late payments by making the deadline visually prominent.
Event confirmation: Fixed-date timer in event confirmation emails counting down to the event start.
Flash sales: Fixed-date timer for time-limited promotions. See our flash sale playbook.
Seasonal promotions: Holiday sales, end-of-season clearance, back-to-school — all benefit from visible deadlines.
API-first approach: For developers, Tickvio offers an API for programmatic timer creation. Create timers on-the-fly based on application events and embed the URLs in SendGrid transactional templates — fully automated urgency at scale.
Design Editor modules: Save your timer as a reusable module in the Design Editor for quick insertion across multiple campaigns.
Deliverability: SendGrid is known for strong deliverability. Tickvio’s timer images are served from reputable CDN domains that won’t negatively impact your sender reputation. See our deliverability guide.
Create your free Tickvio timer — 20,000 views/month, dynamic timers for transactional email included, no branding. Works with SendGrid’s Design Editor and API templates.
For more, see our complete guide and integrations page.
