Marketing Strategy

How to Add a Countdown Timer to Keap Emails

Tickvio
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May 7, 2026
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5 min read

Keap (formerly Infusionsoft) is a CRM and email marketing platform built for small businesses, coaches, consultants, and service providers. Its strength is combining contact management with automated email sequences — making it a natural fit for countdown timers that drive action on appointment bookings, enrollment deadlines, and limited-time offers.

This guide walks through adding a Tickvio timer to Keap emails.

What you need

A free Tickvio account and a Keap account with access to the email builder.

Step 1: Create your timer in Tickvio

Log in to Tickvio and create a timer:

Fixed date — shared deadline for promotions, event registrations, and seasonal offers.

Evergreen — personal deadline per contact. Ideal for automated follow-up sequences where each lead enters at a different time.

Recurring — auto-resets for weekly or monthly promotions.

Customise the design, set your expiry state, and copy the HTML embed code.

Step 2: Open Keap’s email builder

In Keap, create a new email (broadcast or automation email). Open it in the email builder.

Step 3: Add an HTML block

In Keap’s editor, add a Code or HTML content block. Drag it to where you want the timer — below the headline, above your CTA.

Step 4: Paste the timer code

Paste the Tickvio embed code into the HTML block. Save.

Step 5: Preview and test

Send a test email to verify rendering. Check our inbox support guide for compatibility across email clients.

Using timers in Keap automations

Keap’s campaign builder powers automated sequences for lead nurturing, appointment follow-ups, and sales pipelines:

Consultation booking: "Book your free consultation before your exclusive slot expires" with an evergreen timer. Each new lead gets a personal 72-hour window.

Coaching program enrollment: "Enrollment closes in:" with a fixed-date timer in your launch sequence.

Proposal follow-up: "Your custom quote is valid for 7 days" with an evergreen timer starting when the proposal email is sent.

Seasonal promotion: Fixed-date timer for holiday offers, back-to-school specials, or end-of-year deals.

Keap-specific tips

CRM + urgency: Keap’s CRM tracks every interaction with a contact. Use this data to send timer campaigns to your most engaged leads — those who’ve opened recent emails, visited your website, or filled out a form.

Service business focus: Unlike ecommerce-focused ESPs, Keap’s users are often service businesses. Timer use cases here are appointment bookings, consultation deadlines, and enrollment windows rather than flash sales.

Pipeline integration: When a deal progresses in Keap’s pipeline, trigger an automated email with a countdown timer for the next step. "Complete your onboarding within 48 hours to get started."

Get started

Create your free Tickvio timer — 20,000 views/month, all timer types, no branding. Paste into Keap in minutes and start driving urgency for your service business.

For more, see our complete guide and integrations page.

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