Drip is an ecommerce CRM built for online stores that want sophisticated automation without enterprise complexity. If you’re using Drip for cart abandonment, post-purchase flows, or VIP campaigns, adding a countdown timer turns your urgency copy into a visual, ticking deadline that drives faster action.
This guide covers embedding Tickvio timers in Drip emails and leveraging Drip’s Liquid templating for dynamic personalisation.
A free Tickvio account and a Drip account. Setup takes under two minutes.
Log in to Tickvio and create a timer. For Drip’s ecommerce workflows:
Evergreen — each customer gets a personal deadline. The go-to choice for cart abandonment, welcome offers, and win-back flows.
Fixed date — shared deadline for flash sales, seasonal events, and site-wide promotions.
Recurring — auto-resets for weekly deals or monthly promotions.
Customise the design, set your expiry state, and copy the HTML embed code.
In Drip, navigate to your email — either a broadcast or an automation email within a workflow. Open it in the visual builder.
Click to add a new content block. Select Custom HTML (or the code/HTML option). Position it where you want the timer in your layout.
Paste the Tickvio embed code into the HTML editor. Save and preview.
Send a test email. Check our inbox support guide for rendering details across clients.
Drip’s visual workflow builder is its core strength. Countdown timers amplify key workflow emails:
Cart abandonment: "Your cart is reserved for 2 hours" with an evergreen timer. Each shopper’s clock starts when they abandon. See our cart abandonment timer guide.
VIP early access: "Exclusive 24-hour early access for VIP customers" with a fixed-date timer. Drip’s segmentation lets you target your highest-value segment.
Post-purchase cross-sell: "Add this to your order — special bundle price expires in:" with an evergreen timer. Time-limit the cross-sell offer to drive faster decisions.
Win-back flow: "We miss you — come back for 20% off, but only for the next 48 hours" with an evergreen timer in your re-engagement workflow.
Liquid templating + dynamic timers: Drip supports Liquid templating in emails. If you want to pass customer-specific dates (e.g., subscription renewal date, shipping deadline) to Tickvio’s dynamic timer, you can insert Liquid variables into the timer URL parameter for fully personalised countdowns.
Ecommerce segmentation: Drip’s CRM tracks purchase behaviour, browse activity, and engagement. Use these segments to send timer campaigns only to engaged customers. This protects deliverability and ensures timers go to people most likely to convert.
Revenue attribution: Drip tracks revenue per email. When you add timers, compare revenue-per-email on timer vs non-timer campaigns to measure the impact.
Create your free Tickvio timer — 20,000 views/month, evergreen timers included, no branding. Paste into Drip’s HTML block and start lifting conversions in your ecommerce workflows.
For more, see our complete guide and integrations page.
