Omnisend is one of the most popular email marketing platforms for ecommerce, with deep Shopify, WooCommerce, and BigCommerce integrations. If you're running promotions, cart recovery flows, or product launches through Omnisend, adding a countdown timer to your emails is one of the fastest ways to increase conversions.
This guide walks you through adding a Tickvio countdown timer to any Omnisend email — campaigns and automations — in under two minutes.
A free Tickvio account (no credit card required) and an Omnisend account with access to the email editor. That's it.
Log in to Tickvio and click Create Timer. Choose the timer type that fits your campaign:
Fixed date — everyone counts down to the same deadline. Best for flash sales, holiday promotions, and site-wide events.
Evergreen — each subscriber gets a personal deadline based on when they open the email. Best for welcome flows, cart abandonment, and trial expiry sequences.
Recurring — resets on a schedule (daily, weekly, monthly). Best for weekly deals and recurring promotions.
Set your deadline, customise the design (colours, fonts, size — Tickvio offers 28+ styles), and configure your expiry state — what late openers see after the timer hits zero.
Once saved, copy the HTML embed code from the timer dashboard.
In Omnisend, navigate to the email you want to edit — either a new campaign or an existing automation email. Open it in Omnisend's drag-and-drop email editor.
In the content panel on the left, find the Custom HTML content block. Drag it into your email template at the position where you want the timer to appear — typically just below the headline or hero image, above the primary CTA button.
Click the Custom HTML block you just added. Paste the Tickvio embed code into the HTML editor. The timer will render as a live preview in the Omnisend editor.
Click Preview in Omnisend to check how the timer looks across desktop and mobile. Send a test email to yourself to verify the countdown displays correctly and links work as expected. Check our inbox support guide for details on how timers render in Gmail, Apple Mail, Outlook, and other clients.
This is where Tickvio and Omnisend work especially well together. Omnisend's pre-built automation workflows — cart abandonment, browse abandonment, welcome series, and post-purchase flows — are perfect candidates for countdown timers.
Cart abandonment: Add an evergreen timer to your cart recovery emails. Each shopper sees a personal deadline (e.g., "your cart is reserved for 2 hours"), creating individual urgency that drives faster recovery. See our cart abandonment timer guide for detailed strategies.
Welcome series: Include an evergreen timer in your welcome email offering a first-purchase discount that expires 48 hours after signup. This turns a passive "welcome" into an action-driving sequence.
Product launch: Use a fixed-date timer counting down to launch day. Omnisend's product picker lets you feature specific products alongside the countdown for a powerful pre-launch teaser.
For automations, evergreen timers are almost always the right choice. They ensure every subscriber enters the flow with a fresh, personal deadline — regardless of when they trigger the automation.
Pair timers with product recommendations: Omnisend excels at dynamic product blocks. Combine a countdown timer with personalised product recommendations for a highly compelling email — urgency plus relevance.
Use Omnisend's segmentation: Send timer campaigns to your most engaged segments first. Omnisend's engagement-based segments (active customers, recent openers) respond best to urgency. Avoid blasting countdown timers to your entire list — see our deliverability guide for why.
SMS + email combo: Omnisend supports SMS alongside email. Consider sending an SMS reminder as the timer nears zero — "Your flash sale discount expires in 1 hour" — to drive last-minute conversions.
Campaigns (one-time sends): Fixed-date timers. Everyone gets the same deadline matching your promotion end date.
Automation workflows: Evergreen timers. Each subscriber gets a personal countdown from when they enter the flow.
Weekly/monthly recurring promotions: Recurring timers. They auto-reset on your schedule so you don't need to create a new timer each cycle.
Create your free Tickvio timer — 20,000 views/month, all timer types, 28+ styles, no branding, no credit card. Paste it into Omnisend in under two minutes and start driving urgency in your next campaign.
For the full countdown timer playbook, see our complete guide to email countdown timers. For more ESP-specific guides, visit our integrations page.
