Brevo (formerly Sendinblue) has grown into one of the most popular all-in-one marketing platforms, offering email, SMS, WhatsApp, and CRM in a single dashboard. With over 600,000 customers and one of the most generous free plans in the industry, it's a favourite among startups, SMBs, and growing ecommerce brands.
Adding a countdown timer to your Brevo emails takes less than two minutes and can significantly boost click-through rates on time-sensitive campaigns. This guide covers the full setup for both campaigns and automations.
A free Tickvio account (no credit card required) and a Brevo account with access to the email editor. Both have free plans, making this the most budget-friendly urgency stack available.
Log in to Tickvio and click Create Timer. Select the timer type for your campaign:
Fixed date — counts down to a specific deadline. Ideal for flash sales, seasonal promotions, and event registrations.
Evergreen — starts a personal countdown for each subscriber when they open the email. Perfect for welcome offers, trial expirations, and drip sequences.
Recurring — auto-resets on a schedule. Great for weekly deals or monthly promotions you run regularly.
Customise the design to match your brand — colours, fonts, size, background. Tickvio offers 28+ styles. Set up your expiry state so late openers see a relevant message instead of a frozen 00:00:00.
Copy the HTML embed code from your timer dashboard.
In Brevo, go to Campaigns → Email and either create a new campaign or edit an existing one. Open the email in Brevo's drag-and-drop editor.
In the content panel, find the HTML block (sometimes labelled "Code" or "Custom HTML" depending on your Brevo editor version). Drag it into your email where you want the timer to appear — typically below the headline, above your main call-to-action.
Click the HTML block and paste the Tickvio embed code into the code editor. Click OK or Apply to save. You should see the timer preview render in your email layout.
Use Brevo's preview feature to check the timer across desktop and mobile views. Send a test email to yourself to verify the countdown is accurate and the timer renders correctly in your inbox. Refer to our inbox support guide for compatibility details across Gmail, Apple Mail, Outlook, and more.
Brevo's automation builder supports multi-step workflows triggered by events like signups, purchases, and website activity. Countdown timers fit naturally into these automated flows.
Welcome sequence: Add an evergreen timer to your welcome email with a first-purchase discount that expires 48 hours after signup. Each new subscriber gets their own personal deadline, driving faster first orders.
Abandoned cart (ecommerce): If you’re using Brevo with Shopify or WooCommerce, add an evergreen timer to your cart recovery emails. "Your items are reserved for the next 2 hours" with a ticking countdown is far more compelling than a static "come back" message. See our cart abandonment timer guide for detailed strategies.
Re-engagement: For dormant subscribers, use a fixed-date timer with a limited-time "we miss you" offer to drive reactivation before you clean your list.
For all automation workflows, evergreen timers are the best choice since each subscriber enters the flow at a different time.
Pair with SMS reminders: Brevo supports SMS and WhatsApp alongside email. Send an SMS follow-up as your timer nears expiry: "Your 20% discount expires in 1 hour — don’t miss it." This multi-channel urgency approach can dramatically lift conversions.
Use Brevo’s CRM segmentation: Brevo includes a built-in CRM. Segment your timer campaigns by deal stage, engagement level, or purchase history to ensure urgency goes to the right audience. Sending countdown timers to highly engaged contacts yields the best results — see our deliverability guide for why segmentation matters.
Transactional emails: Brevo is popular for transactional email via its API. Consider adding countdown timers to transactional emails where urgency is genuine — shipping deadlines, payment due dates, or booking confirmations with check-in countdowns.
Brevo’s free plan allows 300 emails/day with unlimited contacts. Tickvio’s free plan includes 20,000 views/month with all timer types and no branding. Together, this is the most cost-effective urgency setup available — professional countdown timers in a full marketing platform, both at zero cost to start.
One-time campaigns: Fixed-date timers. Everyone sees the same deadline matching your sale or event.
Automation workflows: Evergreen timers. Personal deadlines for each subscriber based on when they enter the flow.
Recurring promotions: Recurring timers. Auto-reset weekly, monthly, or on any custom schedule.
Create your free Tickvio timer — 20,000 views/month, all timer types, 28+ styles, no branding, no credit card. Paste it into Brevo in under two minutes.
For the complete countdown timer playbook, see our complete guide to email countdown timers. For more ESP-specific walkthroughs, visit our integrations page.
