Add Live Countdown Timers to Salesforce Marketing Cloud Emails
Embed a Tickvio timer into any SFMC email using Content Builder's HTML block. No AppExchange install. No API. Live countdown on every open.
Get Started For FreeSalesforce Marketing Cloud's Content Builder supports custom HTML content blocks — and that's all Tickvio needs. Insert the embed code into any Email Studio email, Journey Builder email, or Automation Studio triggered send.
No Salesforce AppExchange package or API integration is required. The timer is a standard hosted image URL — no Connected Apps, no data extensions, no AMPscript required.
Tickvio works the same way with other email platforms. See how it integrates with Iterable, Braze, CleverTap, and MoEngage. Ready to get started? Set up your first timer or see a live demo.
How to Add a Tickvio Timer
Configure Your Countdown Timer in Tickvio
Open Tickvio and create a new countdown timer. Set the deadline, style, and colours to align with your brand guidelines.
For Journey Builder emails, decide between fixed-date or evergreen. Journeys inject subscribers at different times, so evergreen timers are ideal for nurture journeys.
Add an HTML Block in Content Builder
Open your email in Content Builder's editor. Add a Free Form or HTML content block. Paste the Tickvio embed code.
Use the Preview and Test tab to send a test email and confirm the timer renders live.
Launch the Journey or Trigger the Send
For Email Studio sends, schedule or send. For Journey Builder, activate the journey. For Automation Studio, start the automation. Every subscriber who opens sees the live countdown. SFMC's email performance reports will track opens and clicks from timer-enhanced emails. For multi-touchpoint journeys, the timer creates consistent urgency across every email in the customer's path.
Why This Integration Works
Works in Journey Builder, Email Studio, and Automation Studio
Tickvio timers embed in emails across all three major SFMC email channels. One embed code works everywhere in the Marketing Cloud email ecosystem.
No AppExchange Package or API Integration
No AppExchange installation, no Connected App configuration, no AMPscript, and no SSJS scripting. The timer is a standard image URL placed in a Content Builder HTML block. This means zero impact on your Salesforce org's API limits, no AppExchange package management overhead, no IT team involvement, and no dependency on third-party app uptime or version compatibility.
Enterprise-Grade Rendering Across All Clients
Tickvio's animated GIF renders correctly across all enterprise email clients that SFMC customers target. For Outlook desktop (2007-2019), a static fallback frame displays automatically showing the deadline. For Outlook 365 web, Gmail, Apple Mail, Yahoo, and all mobile clients, the full animated countdown renders. This ensures enterprise-grade rendering consistency across the recipient mix.
Most popular ways to use the timer
Timer Use Cases
Nurture Journey with Offer Expiry Timer
Build a Journey Builder journey for prospects entering a nurture path. At the offer email step, add a Tickvio evergreen timer with a 72-hour duration. Each subscriber who reaches this step sees a personal countdown from their first open. The timer transforms a passive nurture offer into a time-limited opportunity, driving higher click-through rates from subscribers who have been warmed up through the journey.
Seasonal Campaign with Brand-Wide Deadline
Create an Email Studio campaign for a seasonal promotion — holiday sale, end-of-quarter push, or product launch. Add a Tickvio fixed-date timer counting down to the sale end. The timer appears in the hero section above the CTA, providing visual proof that the offer is genuinely time-limited. For enterprise brands sending to large subscriber bases, the timer adds a universal urgency signal.
Renewal Reminder Automation
Set up an Automation Studio triggered send for subscription renewal reminders. Add a Tickvio evergreen timer matching the remaining renewal window. Each subscriber sees a personal countdown showing how long they have before their subscription expires. The visual urgency drives earlier renewals, reducing involuntary churn from subscribers who let their renewal deadline pass unnoticed.
Compatibility Details
Supported SFMC features: Email Studio campaigns, Journey Builder email activities, Automation Studio triggered sends, A/B testing, Content Builder HTML blocks.
Rendering: Animated GIF in Gmail, Apple Mail, Yahoo, Outlook 365 web, and all mobile clients. Static fallback in Outlook 2007-2019 desktop.
Add a Countdown Timer to Your Next SFMC Email
Frequently Asked Questions
Do I need to install an AppExchange package?
No. Tickvio works through Content Builder's HTML block. No AppExchange package, no Connected App, no API configuration needed.
Does the timer require AMPscript or SSJS?
No. The timer is a standard HTML image tag. No AMPscript, no SSJS, no dynamic content scripting required.
Can I use Tickvio in Journey Builder?
Yes. Add the HTML block to any Journey Builder email activity. The timer renders live for every subscriber at that journey step.
Does Tickvio work with drag-and-drop and coded templates?
Yes. The HTML content block works in drag-and-drop templates, coded HTML templates, and template-based sends.