Add Live Countdown Timers to Braze Email Campaigns and Canvas Journeys
Embed a Tickvio timer in any Braze email using a standard HTML image tag. No Braze integration needed.
Get Started For FreeBraze is a customer engagement platform for cross-channel messaging. Its email composer supports full HTML.
Braze users build Canvas journeys and trigger campaigns. Tickvio timers work in both. No Connected Content call or technology partner integration needed.
Tickvio works the same way with other email platforms. See how it integrates with Salesforce Marketing Cloud, Customer.io, Iterable, and CleverTap. Ready to get started? Set up your first timer or see a live demo.
How to Add a Tickvio Timer
Build Your Countdown in Tickvio
Open Tickvio and create a new countdown timer. Set the deadline date, time, and timezone. Choose a timer design and customise colours to align with your Braze email template. For Canvas journeys where users enter at different times, select evergreen. For campaigns with a universal deadline, choose fixed-date. Copy the generated embed code — a single HTML image tag.
Add the Image Tag in Braze's Email Composer
Open your email in Braze's email composer. Add the Tickvio image tag in an HTML block or paste it directly into the template code. Position it above or below the CTA button for maximum impact. Send a test email to confirm the timer renders live. Braze's editor may show a placeholder for external images; the live email will display the animated countdown in all email clients.
Launch the Campaign or Canvas
For campaigns, click Launch. For Canvas, activate the Canvas. The timer renders live at each email step for every user who opens. If you're using Braze's multivariate testing, create two variants — one with the timer and one without — and let Braze measure the conversion difference. The timer embeds identically in campaigns, Canvas steps, and transactional email sends.
Why This Integration Works
Works in Braze Canvas Journeys
Tickvio embeds in any Braze Canvas email step — onboarding sequences, re-engagement flows, promotional journeys, and multi-branch decision paths. The timer renders live for every user at every Canvas step, regardless of when they entered or which branch they followed. This is especially powerful for Braze's complex Canvas journeys where multiple email touchpoints benefit from consistent urgency.
No Connected Content or Technology Partner Integration
No Braze Connected Content API call, no technology partner setup, no Liquid scripting, and no Braze dashboard configuration. The timer is a self-contained image URL. This means zero impact on your Braze Connected Content rate limits, no additional API calls per send, and no engineering resources needed. The timer operates completely independently of Braze's data infrastructure.
High-Scale CDN Rendering
Braze customers typically run high-volume sends — millions of emails across large user bases with strict delivery SLAs. Tickvio's CDN renders each timer individually per email open, scaling elastically to match any send volume. Whether you're sending to 50,000 users or 50 million, the CDN handles the load without affecting Braze's sending performance or delivery speed.
Most popular ways to use the timer
Timer Use Cases
Onboarding Canvas with Feature Activation Timer
Build a Braze Canvas for new user onboarding. At the feature activation prompt — typically sent 24-48 hours after signup — add a Tickvio evergreen timer offering a bonus if the user completes setup within 48 hours. Each user sees a personal countdown from their first open. The visual deadline drives faster activation compared to text-only prompts, reducing time-to-value for new users.
Promotional Campaign with Sale Countdown
Launch a Braze campaign with a Tickvio fixed-date timer counting down to when the sale ends. Target a specific segment — VIP customers, recent purchasers, or high-intent users identified by Braze's engagement scoring. The timer appears in the hero section above the CTA, providing visual proof that the offer is genuinely time-limited. Braze's real-time delivery ensures the timer starts with maximum countdown time.
Re-Engagement Canvas with Win-Back Offer
Target dormant users who haven't engaged in 60+ days with a Braze Canvas re-engagement flow. Add a Tickvio evergreen timer to the win-back email offering a 72-hour incentive — a discount, free credits, or account upgrade. Each user sees their personal countdown from first open. The timer adds a reason to act now rather than continuing to ignore emails, driving measurably higher re-engagement rates.
Compatibility Details
Supported features: Campaigns, Canvas journeys, Multivariate testing, Event-triggered sends.
Rendering: Animated GIF in Gmail, Apple Mail, Yahoo, and mobile clients. Static fallback in Outlook desktop.
Add a Countdown Timer to Your Next Braze Email
Frequently Asked Questions
Does Tickvio need a Braze technology partner integration?
No. Paste the image tag in Braze's email composer. No technology partner setup needed.
Can I use Tickvio in Canvas journeys?
Yes. Add the HTML to any Canvas email step.
Does the timer require Liquid or Connected Content?
No. Standard image tag. No Liquid, no Connected Content.
Can I A/B test the timer?
Yes. Use Braze's multivariate testing with and without the timer.