Add Live Countdown Timers to CleverTap Email Campaigns
Embed a Tickvio timer in any CleverTap email using an HTML image tag. No integration needed. Live countdown on every open.
Get Started For FreeCleverTap is a customer retention and engagement platform focused on mobile-first brands. Its email channel supports custom HTML templates.
CleverTap's Journey builder orchestrates multi-channel campaigns. Tickvio timers work in every Journey email step and one-off campaign.
Tickvio works the same way with other email platforms. See how it integrates with Salesforce Marketing Cloud, Customer.io, Iterable, and Braze. Ready to get started? Set up your first timer or see a live demo.
How to Add a Tickvio Timer
Create a Timer in the Tickvio Dashboard
Open Tickvio and create a new countdown timer. Set the deadline, choose your timer design, and customise colours to match your CleverTap email template. For Journey emails where users enter at different times based on their behaviour, select evergreen. For campaigns with a universal sale or event deadline, choose fixed-date. Copy the generated embed code — it's a single HTML image tag.
Add the Code in CleverTap's Email Editor
Open your email in CleverTap's email editor. Switch to the HTML editor view and paste the Tickvio image tag where you want the timer — above or below the CTA is most effective. Send a test email to verify the timer renders live in your inbox. CleverTap's editor may show a placeholder for external images; the real email will display the animated countdown correctly in all email clients.
Launch the Campaign or Journey
For standalone campaigns, send. For Journeys, activate the Journey. Every user who reaches the email step and opens it sees the live countdown. CleverTap's analytics will track engagement metrics for the timer-enhanced emails. Use CleverTap's A/B testing to compare timer variants against non-timer variants and measure the impact on clicks, conversions, and revenue.
Why This Integration Works
Works in CleverTap Journeys
Tickvio embeds in any CleverTap Journey email step — onboarding sequences, retention flows, win-back campaigns, upgrade prompts, and promotional journeys. The timer renders live at each Journey step for every user, regardless of when they entered. CleverTap Journeys trigger based on user behaviour and segment membership, and the timer works identically across all trigger types.
No Integration or Profile Properties Required
No CleverTap integration, no webhook, no profile property references, and no platform-side configuration. The timer operates completely independently of CleverTap's data layer and segmentation engine. This means zero impact on your CleverTap account's event processing, no additional data points consumed, and no engineering resources needed. Paste the code and it works.
Mobile-First Audience Compatibility
CleverTap's user base is heavily mobile-first — app users who primarily check email on their phones. Tickvio's animated GIF timer renders perfectly on iOS Mail, Gmail app, Samsung Mail, Yahoo Mail, and every major mobile email client. The timer is optimised for mobile viewport widths, ensuring it displays crisply on small screens where CleverTap users are most likely to open.
Most popular ways to use the timer
Timer Use Cases
App Re-Engagement with Limited-Time Offer
Target dormant app users who haven't opened the app in 30+ days. Build a CleverTap Journey triggered by inactivity and add a Tickvio evergreen timer to the re-engagement email with a 48-hour duration. Each user sees a personal countdown from their first open. The timer creates genuine urgency around the incentive — a discount, free premium access, or bonus credits — driving app re-opens.
Subscription Upgrade Prompt in Journey
In a CleverTap Journey targeting users on a free plan, add a Tickvio evergreen timer to the upgrade offer email. Set a 72-hour duration for the limited discount. Each user sees their personal countdown from first open. The visual deadline transforms a passive upgrade suggestion into a time-limited opportunity, driving higher conversion rates from free to paid tiers.
Seasonal Campaign with Sale Timer
Send a CleverTap campaign to your full subscriber base for a seasonal sale. Add a Tickvio fixed-date timer counting down to when the sale ends. The timer appears in the hero section of the email, creating universal urgency across all recipients. For seasonal campaigns where the deadline is real and fixed, the timer provides visual proof that drives faster purchase decisions.
Compatibility Details
Supported features: Campaigns, Journeys, A/B testing, Event-triggered emails.
Rendering: Animated GIF in Gmail, Apple Mail, Yahoo, Samsung Mail, and all mobile clients. Static fallback in Outlook desktop.
Add a Countdown Timer to Your Next CleverTap Email
Frequently Asked Questions
Does Tickvio need a CleverTap integration?
No. Paste the image tag in CleverTap's email editor.
Can I use Tickvio in CleverTap Journeys?
Yes. The image tag works in any Journey email step.
Does the timer work on mobile email clients?
Yes. Animated GIF renders on iOS Mail, Gmail app, Samsung Mail, and all major mobile clients.
Do I need CleverTap profile properties?
No. The timer operates independently of CleverTap's data layer.