Add Live Countdown Timers to Iterable Email Campaigns and Journeys
Embed a Tickvio timer in any Iterable email using a standard HTML image tag. No integration needed.
Get Started For FreeIterable is a cross-channel marketing platform used by growth teams at high-scale brands. Its email composer supports custom HTML.
Iterable users build Journeys and Campaigns. Tickvio timers work in every email touchpoint. No Iterable integration or Handlebars helper required.
Tickvio works the same way with other email platforms. See how it integrates with Salesforce Marketing Cloud, Braze, CleverTap, and MoEngage. Ready to get started? Set up your first timer or see a live demo.
How to Add a Tickvio Timer
Configure Your Timer in Tickvio
Open Tickvio and create a new countdown timer. Set the deadline date, time, and timezone. Choose your timer design — Filled Boxes, Flip Clock, or Pill — and customise the colours to match your Iterable email template. For Journey emails where subscribers enter at different times, select evergreen. For Campaigns with a universal deadline, select fixed-date. Copy the generated embed code.
Add the Code in Iterable's Email Composer
In Iterable's email composer, you have two options. In the WYSIWYG editor, add an HTML block and paste the Tickvio embed code. In the code editor, paste the image tag directly into the HTML at your preferred position — above or below the CTA is most effective. Send a proof to verify the timer renders live in your inbox. The timer won't preview in the editor but will work in every real email client.
Launch the Campaign or Journey
For Campaigns, click Launch. For Journeys, activate the Journey. The timer renders live at each email node for every user who opens. If you're running an experiment, create two variants — one with the timer and one without — and let Iterable's built-in experimentation framework measure the click-rate difference. The timer embeds identically in all Campaign and Journey email types.
Why This Integration Works
Works in Iterable Journeys and Campaigns
Tickvio embeds in both Journey email nodes and standalone Campaigns. This includes triggered Journeys (event-based, API-triggered, date-triggered) and scheduled Campaigns to lists or segments. The timer renders live for every user at every email touchpoint within the Journey, regardless of how many email nodes the Journey contains. One embed code works across the entire Journey.
No Integration or Handlebars Required
No Iterable integration, no API key exchange, no Handlebars helper, and no custom data feed. The timer is a self-contained image URL that Iterable renders like any other hosted image. This means zero impact on your Iterable project's API rate limits, no permissions to configure, and no engineering resources needed. Add or remove the timer from any template at any time.
Enterprise-Scale Rendering
Iterable customers typically run high-volume sends — millions of emails per campaign across large user bases. Tickvio's CDN renders each timer individually per email open, scaling elastically to match any send volume. Whether you're sending to 10,000 users or 10 million, each open triggers a fresh timer render with accurate countdown time.
Most popular ways to use the timer
Timer Use Cases
Onboarding Journey with Activation Deadline
Build an Iterable Journey triggered when a new user signs up. At the activation prompt email — typically sent 24-48 hours after signup — add a Tickvio evergreen timer with a 72-hour duration. Each user sees a personal countdown showing how long they have to complete onboarding and claim their activation bonus. The visual deadline drives faster feature adoption compared to text-only urgency.
Flash Sale Campaign to High-Value Segment
Create an Iterable Campaign targeting a high-value user segment — top spenders, most engaged, or VIP tier. Add a Tickvio fixed-date timer counting down to when the exclusive flash sale ends. The timer appears in the email hero section above the CTA. Because the deadline is visible and ticking, high-value users act within hours of open rather than letting the email sit unread.
Subscription Renewal Journey
Set up an Iterable Journey triggered by an upcoming subscription renewal date. Add a Tickvio evergreen timer to the renewal reminder email showing the remaining time until the subscription expires. The visual countdown makes the renewal deadline tangible — subscribers see exactly how much time they have left, which drives earlier renewals and reduces involuntary churn from missed deadlines.
Compatibility Details
Supported features: Campaigns, Journeys, A/B experiments, Event-triggered sends.
Rendering: Animated GIF in Gmail, Apple Mail, Yahoo, and mobile clients. Static fallback in Outlook desktop.
Add a Countdown Timer to Your Next Iterable Email
Frequently Asked Questions
Does Tickvio need an Iterable integration?
No. Paste the image tag in Iterable's email composer.
Can I use Tickvio in Iterable Journeys?
Yes. Add the HTML to any Journey email node.
Does the timer handle high-volume sends?
Yes. Tickvio's CDN renders timers individually per open at any scale.
Can I A/B test the timer?
Yes. Create experiment variants with and without the timer.