Add Live Countdown Timers to Mailjet Emails and Automations

Embed a Tickvio timer in any Mailjet campaign or automation using the HTML block. No integration needed. Timer counts down live on every open.

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Mailjet is a European email platform popular for its developer-friendly API and intuitive marketing UI — serving teams that need both transactional reliability and marketing campaign tools. Its drag-and-drop email editor (Passport) includes an HTML block for custom code.

Mailjet users send marketing campaigns, transactional emails via the Send API, and automated workflows. Tickvio timers work in all three contexts. The timer renders as a live animated GIF on every open.

No Mailjet integration, API key exchange, or marketplace plugin is needed. The timer is a hosted image URL that Mailjet renders natively.

Tickvio works the same way with other email platforms. See how it integrates with SendGrid, Postmark, Mailgun, and Amazon SES. Ready to get started? Set up your first timer or see a live demo.

How Tickvio countdown timers integrate with Mailjet — data flow diagram

How to Add a Tickvio Timer

Create Your Countdown in Tickvio

Open Tickvio and create a new countdown timer. Set the deadline date, time, and timezone. Choose a timer design and customise colours to match your Mailjet template. For campaigns with a universal sale deadline, select fixed-date. For per-recipient automations and transactional sends where each contact receives at a different time, select evergreen. Copy the embed code.

Step 1 — Create a countdown timer in the Tickvio dashboard

Add the Code in Mailjet's Editor or API Template

For Passport editor: add an HTML section and paste the Tickvio embed code. For API sends: include the image tag in your HTML template. For MJML templates: add the tag inside an mj-raw block.

Step 2 — Paste Tickvio embed code into Mailjet email editor

Send — The Timer Renders Live

Send the campaign, trigger the API send, or activate the automation. Every recipient who opens sees the live countdown. Mailjet's analytics will track opens and clicks from timer-enhanced emails. For API sends, the timer adds a conversion element to transactional emails that are typically purely informational — turning receipts and notifications into revenue opportunities.

Step 3 — Live countdown timer rendering in email inbox

Why This Integration Works

Works in Marketing, Transactional, and Automation Emails

Tickvio's image-based approach works in Mailjet marketing campaigns, Send API transactional emails, and automated workflow emails. One embed code covers all three contexts without modification. This means teams that use Mailjet for both marketing and transactional email can add urgency to their entire email program with a single, consistent approach across every sending method.

No Mailjet Integration or API Key Exchange

No Mailjet marketplace plugin, no API key exchange, no webhook configuration, and no account-level setup. The timer is a self-contained hosted image URL. This means zero impact on your Mailjet account's sending limits, no permissions to grant, no data shared between Tickvio and Mailjet, and no risk of integration issues when Mailjet updates their platform.

MJML Template Compatible

Mailjet's MJML responsive email framework supports the timer via the mj-raw component. Developers using MJML can include the Tickvio tag directly in their template code.

Most popular ways to use the timer

Timer Use Cases

Transactional Email with Time-Limited Offer

Add a Tickvio evergreen timer to order confirmation or account activation emails sent via Mailjet's Send API. Include a limited-time cross-sell offer alongside the timer — a discount on a related product or free shipping on a follow-up order. The timer turns a standard transactional notification into a revenue-generating touchpoint with a visual deadline that drives action.

Tickvio countdown timer use case — cart abandonment

European Marketing Campaign with Sale Deadline

Create a Mailjet campaign for a regional promotion targeting European audiences. Add a Tickvio fixed-date timer respecting the local timezone. Mailjet's EU-based infrastructure pairs well with timezone-aware timers for European audiences. The timer appears in the hero section above the CTA, providing visual proof that the offer is genuinely time-limited for the recipient's region.

Tickvio countdown timer use case — flash sale

Automated Welcome with First-Order Discount

In a Mailjet automation workflow, add a Tickvio evergreen timer to the discount email. Each new contact sees a personal countdown from their first open.

Tickvio countdown timer use case — welcome flow

Compatibility Details

Supported features: Marketing campaigns, Transactional emails (Send API), Automations, MJML templates, A/B testing.

Plan compatibility: Free, Essential, and Premium plans.

Rendering: Animated GIF in Gmail, Apple Mail, Yahoo, and mobile clients. Static fallback in Outlook desktop.

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Set up your first live countdown timer in under 5 minutes. Works in email and on any website. Free plan includes 20,000 views per month.

Frequently Asked Questions

Does Tickvio need a Mailjet integration?

No. Use the HTML block in Passport or include the image tag in your API template.

Does the timer work with Mailjet's Send API?

Yes. Include the image tag in the HTML body. Works with Send API v3 and v3.1.

Can I use Tickvio in MJML templates?

Yes. Use the mj-raw component to include the Tickvio image tag in your MJML template.

Which Mailjet plans support this?

All Mailjet plans — Free, Essential, and Premium — support HTML in email templates.