Add Live Countdown Timers to Mailjet Emails and Automations
Embed a Tickvio timer in any Mailjet campaign or automation using the HTML block. No integration needed. Timer counts down live on every open.
- Setup
- ~2 min
- Free tier
- 20K views/mo
- Code
- 1 image URL
Mailjet is a European email platform popular for its developer-friendly API and intuitive marketing UI — serving teams that need both transactional reliability and marketing campaign tools. Its drag-and-drop email editor (Passport) includes an HTML block for custom code.
Mailjet users send marketing campaigns, transactional emails via the Send API, and automated workflows. Tickvio timers work in all three contexts. The timer renders as a live animated GIF on every open.
No Mailjet integration, API key exchange, or marketplace plugin is needed. The timer is a hosted image URL that Mailjet renders natively.
Tickvio works the same way with other email platforms. See how it integrates with SendGrid, Postmark, Mailgun, and Amazon SES. Ready to get started? Set up your first timer or see a live demo.
Add a timer to Mailjet in 3 steps
- 1
Create Your Countdown in Tickvio
Open Tickvio and create a new countdown timer. Set the deadline date, time, and timezone. Choose a timer design and customise colours to match your Mailjet template. For campaigns with a universal sale deadline, select fixed-date. For per-recipient automations and transactional sends where each contact receives at a different time, select evergreen. Copy the embed code.
- 2
Add the Code in Mailjet's Editor or API Template
For Passport editor: add an HTML section and paste the Tickvio embed code. For API sends: include the image tag in your HTML template. For MJML templates: add the tag inside an
mj-rawblock. - 3
Send — The Timer Renders Live
Send the campaign, trigger the API send, or activate the automation. Every recipient who opens sees the live countdown. Mailjet's analytics will track opens and clicks from timer-enhanced emails. For API sends, the timer adds a conversion element to transactional emails that are typically purely informational — turning receipts and notifications into revenue opportunities.
What you get with Mailjet
Works in Marketing, Transactional, and Automation Emails
Tickvio's image-based approach works in Mailjet marketing campaigns, Send API transactional emails, and automated workflow emails. One embed code covers all three contexts without modification. This means teams that use Mailjet for both marketing and transactional email can add urgency to their entire email program with a single, consistent approach across every sending method.
No Mailjet Integration or API Key Exchange
No Mailjet marketplace plugin, no API key exchange, no webhook configuration, and no account-level setup. The timer is a self-contained hosted image URL. This means zero impact on your Mailjet account's sending limits, no permissions to grant, no data shared between Tickvio and Mailjet, and no risk of integration issues when Mailjet updates their platform.
MJML Template Compatible
Mailjet's MJML responsive email framework supports the timer via the mj-raw component. Developers using MJML can include the Tickvio tag directly in their template code.
What to build with Mailjet
Transactional Email with Time-Limited Offer
Add a Tickvio evergreen timer to order confirmation or account activation emails sent via Mailjet's Send API. Include a limited-time cross-sell offer alongside the timer — a discount on a related product or free shipping on a follow-up order. The timer turns a standard transactional notification into a revenue-generating touchpoint with a visual deadline that drives action.
European Marketing Campaign with Sale Deadline
Create a Mailjet campaign for a regional promotion targeting European audiences. Add a Tickvio fixed-date timer respecting the local timezone. Mailjet's EU-based infrastructure pairs well with timezone-aware timers for European audiences. The timer appears in the hero section above the CTA, providing visual proof that the offer is genuinely time-limited for the recipient's region.
Automated Welcome with First-Order Discount
In a Mailjet automation workflow, add a Tickvio evergreen timer to the discount email. Each new contact sees a personal countdown from their first open.
Supported features: Marketing campaigns, Transactional emails (Send API), Automations, MJML templates, A/B testing.
Plan compatibility: Free, Essential, and Premium plans.
Rendering: Animated GIF in Gmail, Apple Mail, Yahoo, and mobile clients. Static fallback in Outlook desktop.
Frequently asked questions
Does Tickvio need a Mailjet integration?
No. Use the HTML block in Passport or include the image tag in your API template.
Does the timer work with Mailjet's Send API?
Yes. Include the image tag in the HTML body. Works with Send API v3 and v3.1.
Can I use Tickvio in MJML templates?
Yes. Use the mj-raw component to include the Tickvio image tag in your MJML template.
Which Mailjet plans support this?
All Mailjet plans — Free, Essential, and Premium — support HTML in email templates.
Ready to add urgency
to every send?
Your first timer takes less time than reading this sentence. Free plan. No credit card. No kidding.
Free plan includes 20,000 views/mo · No credit card required