Tickvio

πŸ’ Holidays

Countdown to Mother's Day

In the US, Mother's Day lands on the second Sunday of May, and the whole campaign hinges on the shipping cutoff a few days before it β€” so here's exactly how long you've got.

Time until Mother's Day

calculating…

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● Live β€” counts down from your device clock, exactly like a Tickvio email timer

Mother's Day falls on the second Sunday of May in the US β€” May 10 in 2026, May 9 in 2027 β€” which makes it one of the year's biggest gifting occasions. But what really governs the campaign isn't the date; it's the shipping deadline that sits a few days before it. Flowers, jewelry, and beauty all have to arrive by Sunday, so the window your customers actually shop against closes earlier than they think, and many of them buy at the very last minute.

That gap between 'Mother's Day is soon' and 'order by Thursday or it won't arrive' is where a live countdown earns its place. A Tickvio timer renders as an image showing the real time left on every email open, in every inbox, ticking toward your order-by cutoff rather than a vague someday. It replaces soft reminders with a deadline shoppers can see, so late buyers act while there's still time to deliver β€” no fake urgency, no code, just the true clock.

From a date to a deadline

Put a real countdown to Mother's Day inside your emails.

The clock above ticks in the browser. Tickvio does the same thing inside the inbox: it renders your countdown as a live image that shows the real time left every time a subscriber opens β€” no code, works with Klaviyo, Mailchimp, Shopify Email and 50+ more ESPs.

● LIVE+34% CTR
⚑

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↑ a live Tickvio timer, ticking inside the inbox

Mother's Day countdown β€” questions

When is Mother's Day?οΌ‹

In the US, Mother's Day is the second Sunday of May β€” May 10, 2026 and May 9, 2027. The live counter above resolves the exact next date and shows the real time remaining down to the second.

When should I start my Mother's Day email campaign?οΌ‹

Work backward from your shipping cutoff, not the holiday itself, since gifts have to arrive by Sunday. Most brands open with early-gift-guide sends two to three weeks out, then shift to deadline-driven urgency in the final days when last-minute shoppers dominate.

How do I add a Mother's Day countdown to my emails with Tickvio?οΌ‹

Set your timer to your order-by deadline, copy the one image URL Tickvio gives you, and paste it into Klaviyo, Mailchimp, Shopify Email, HubSpot, or any of 50+ ESPs. It recalculates on every open, so the same email always shows the correct time left, and the free plan covers it.

Now make the urgency actually tick.

Tickvio adds a live countdown timer to any email or web page β€” it renders in real time for every viewer, in every inbox. No code, works with 50+ ESPs. Free plan included.